President's Message
Dear members,
This past year, HomeTeamNS has been propelled by a dynamic rhythm of movement. We’ve seen our community grow stronger, our initiatives gain momentum, and our members experience moments that inspire a collective sense of connection and joy. These pieces of us have come together to form a mosaic of continuous progress and pride, each moment adding meaning to the evolving story of HomeTeamNS.
It was also a year where membership growth reached an all-time high. As at the end of Financial Year 2024/2025, our membership base stands strong with over 278,000 members — each adding to the collective heartbeat of HomeTeamNS. This achievement was driven by several campaigns, such as Home Team Day’s complimentary membership for all Home Team NSmen, Officers and Volunteers, and the HomeTeamNS x Singlife 1-Year free membership.
Through every interaction, event, and initiative, we’ve heard a resonating echo — our members’ voices. This year, that echo grew louder and more affirming. This was reflected in the voices of our members through the Membership Engagement Survey, where the overall member satisfaction rating rose to 90% in 2024. This positive trend was further underscored by the increase in the sense of pride from 86% to 89%.
In an age where connection and visibility matter more than ever, our story was amplified far and wide. We exceeded expectations, achieving $3.2 million worth of publicity measured in Media Advertising Value (MAV). Our stories found their way into our community and beyond, with a social media reach of 6.1 million and engagement at 2.4 million.
In Financial Year 2024/2025, we strengthened our network of strategic partnerships, opening new avenues for shared experiences and adding value for our members. As part of our 20th anniversary celebration, we welcomed new strategic partners — Shell, Golden Village, and Kopitiam. These partnerships unlocked exciting perks and offers that not only elevated members’ experience, but also reflected our growing presence and relevance in the daily lives of our members.
Spend, Snap, Save!
With our members at the heart of everything we do, we also introduced new ways to make every interaction more rewarding. The launch of the enhanced HomeTeamNS Rewards+ programme was a key initiative.
Members can now earn points by spending at participating tenants at the clubhouses.
On top of this, new mobile app features like “daily check-in” and “refer a friend” have also added another layer of engagement.
June Holidays
Our lineup of events and experiences this past year pulsed with energy, from joy-filled family festivals to high-energy, inclusive fitness activities that brought all ages together. Our clubhouses came alive during the June holidays last year, drawing thousands of families for a vibrant lineup of fun-filled family-friendly activities and meaningful moments together.
We welcomed over 5,300 participants across all our four clubhouses – a vibrant celebration of connection and togetherness. June’s family activities concluded with Family Day at Universal Studios Singapore, which drew 3,000 participants.
GX Fit
In September 2024, we launched the inaugural GX Fit, a dedicated initiative to connect with members aged 44 and above. This initiative is designed to inspire healthier lifestyles while strengthening bonds with our HomeTeamNS community.
I had the pleasure of joining over 700 participants in a vibrant brisk walk around Yishun as part of the launch.
Football Screenings
Staying in step with what excites our community, we also brought the thrill of ‘live’ sports closer to home. We hosted UEFA EURO and ASEAN Cup screenings that transformed our clubhouse spaces into vibrant hubs of celebration and shared passion.
As a soccer fan myself, it was an exhilarating experience to be a part of the over 4,700 enthusiastic fans who caught the matches live across all HomeTeamNS clubhouses. I felt a strong sense of bonding and togetherness with our members, especially during the ASEAN cup, as we cheered for our Singapore team together!
20th Anniversary
This year, as we celebrate our 20th anniversary, we have more exciting programmes and perks lined up to celebrate this significant milestone with you, our HomeTeamNS members. We have introduced the $20 HomeTeamNS Fam+ sign-up promotion, making it easier than ever for more family members to be part of the fun, the memories, and the HomeTeamNS experience.
We are making our facilities and programming more inclusive for large families and for families with needs.
We rolled out bundle deals at our facilities, including T-Play and Aqua Adventure. We have also teamed up with Autism Resource Centre (Singapore) and Fei Yue Community Services’ Early Intervention team to conduct training for T-Play staff, equipping them with knowledge and skillset to create a safe, welcoming space for children with special needs, marking a significant step closer to making play more accessible, meaningful, and joyful for every child and family who walks through our doors.
FY24/25 was also a year where we marked a significant transition with the relocation of our headquarters to HomeTeamNS Khatib, following the closure of HomeTeamNS-JOM Balestier on 31 March as part of our strategic efforts to consolidate resources and strengthen operations at the Bukit Batok, Khatib, and Bedok Reservoir clubhouses.
Looking ahead, our journey continues with the upcoming Tengah Clubhouse, slated to open by 2031. With its bold “Great Outdoors” theme, the clubhouse will be a refreshing new space for adventure, recreation, and shared experiences for our NSmen and their families.
Driven by our community’s continuous growth, we are also currently on a
brand refresh journey
that reflects our evolving identity and deepening connection with our members. We’re excited to unveil a refreshed look and experience next year that the vibrancy of HomeTeamNS and the values that we stand for.
Looking Ahead
Today, we are witnessing a period of strategic recalibration marked by overlapping crises—geopolitical rivalries, economic fragmentation, climate stress, and technological disruption—where resilience and adaptability are the new currencies of stability. This is a time when we must come together more united as a community, support one another, uplift each other, and be there for each other.
Through HomeTeamNS, we want to thank all of you, our Home Team National Servicemen and your families, for your resilience, adaptability, and steadfastness that contributed to keeping our nation safe, secure and stable. We will continue to put you, our members, at the centre of what we do. We will continue to be guided by your aspiration and feedback, to evolve and grow and be the community that you’ll find joy and pride to be a part of. With even more exciting developments on the horizon, we invite you to stay connected, share your ideas and journey forward with us.
Together, let’s continue building a community that connects and grows together with every chapter ahead.
