How HomeTeamNS is riding the digitalisation wave to better serve its 200,000 members.
Safe distancing is key to keeping COVID-19 at bay, which means that activities often associated with HomeTeamNS Clubhouses — such as parties, large gatherings and team-bonding events — have to be shelved for the time being. But the organisation has accelerated its digitalisation efforts to promptly reach out and continue serving its members during the pandemic.
LOG ON TO LEARN AND PLAY
Fitness classes over Zoom, a virtual trivia night and a home-based e-gaming tournament — these are just some of the online activities that HomeTeamNS has organised in the past months for members. What is equally notable is that these virtual events were planned and executed in-house, showcasing the adaptability of HomeTeamNS staff.
REAL® RUN SOLO
HomeTeamNS’ tentpole event, REAL® Run, will go virtual for the first time this year. Participants will compete remotely and complete the race at their own pace. The sporting event will feature three distances — 5km, 10km and 24km — and participants can choose to run any route around Singapore, but they will have to complete their race before 3 October. They then have to submit a screenshot of their GPS-based running app, showing the total distance and time taken, or pace of the run.
“Bringing our Clubhouses online will help build a digital presence with digital nomads, as well as develop a new identity that will connect more with the younger generation of NSmen.”
Ms Agnes Eu, Chief Executive, HomeTeamNS
As of 2 September 2020, the HomeTeamNS Mobile App has been downloaded by over 10,000 members.
More than 840 participants took part in HomeTeamNS’ home-based e-gaming tournament for the PUBG Mobile Solo League over two months.
Over 30 Fitness Workz sessions have been conducted over Zoom since June, and were attended by more than 260 participants.
170 participants joined in the two livestream sessions of Trivia Night held in June and July.
Developed and launched within 50 days, the new HomeTeamNS Mobile App provides a virtual platform where members can connect with the Clubhouses and each other. Members can use it to access great deals and discounts, book facilities and check crowd levels at Clubhouses.