{"id":46036,"date":"2025-06-25T16:55:32","date_gmt":"2025-06-25T08:55:32","guid":{"rendered":"https:\/\/www.hometeamns.sg\/frontline\/?p=46036"},"modified":"2025-06-25T16:55:19","modified_gmt":"2025-06-25T08:55:19","slug":"growing-as-a-couple-through-their-side-hustle","status":"publish","type":"post","link":"https:\/\/www.hometeamns.sg\/frontline\/growing-as-a-couple-through-their-side-hustle\/","title":{"rendered":"Growing as a couple through their side hustle"},"content":{"rendered":"\t\t
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By launching Teletales, SGT2 (NS) Ierfan Bin Muhammad Raushan and his wife Aqilah Omar aren\u2019t just offering audio and video guestbooks for weddings \u2014 they\u2019re also building a stronger partnership and future together.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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While scrolling through TikTok when planning for their wedding in 2023, SGT2 (NS) Ierfan Bin Muhammad Raushan and his then-fianc\u00e9e Aqilah Omar stumbled upon a charming idea \u2014 audio guestbooks in the form of retro telephone handsets, which were picking up popularity overseas.<\/p>

Guests could pick up the receiver to leave their well-wishes, which are later compiled into a special keepsake for the couple. Unlike traditional written guestbook entries, these spoken messages capture the joy and spontaneity of the moment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Noticing that this type of guestbook was mainly seen on Australian and Filipino accounts and hadn\u2019t yet caught on in Singapore\u2019s wedding scene, Ierfan and Aqilah saw an opportunity. \u201cWe thought, why not give it a shot?\u201d recalls Ierfan, a 26-year-old senior sales consultant. \u201cAnd even if it didn\u2019t take off, we could still use it for our own wedding.\u201d<\/p>

The idea resonated with Aqilah, 25, who works full time and already had a flair for entrepreneurship, having previously run side hustles selling candles and baked goods. Inspired by her go-getter spirit, the couple decided to take the plunge together.<\/p>

The couple, who married in May 2024, decided to name their business Teletales<\/a>, a nod to the nostalgic telephone format and the idea that every wedding is a story worth telling \u2014 one that couples can someday share with their future children.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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THE REALITY OF RUNNING A SIDE HUSTLE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Starting Teletales was far from plug-and-play. The couple invested in the essential equipment \u2014 including the signature audio guestbook phones \u2014 as well as tables, decorations and video editing software. As their bookings grew to include birthdays, corporate events and even the recent HomeTeamNS Awards 2025<\/a>, they upgraded their offerings to include both audio and video options.<\/p>

Ierfan shares that every set-up is designed to feel personalised and polished. Small details \u2014 like custom flower arrangements and instruction boards guiding guests on how to use the guestbook \u2014 help Teletales stand out from the crowd. To build brand visibility, the couple poured time and effort into social media marketing and teamed up with other wedding vendors. Their hustle paid off, as word of mouth and online traction led to a growing list of clients.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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But it\u2019s not without sacrifice. \u201cBecause we both work full-time, we sometimes start our days at 6am to set up for an event, and only finish packing up after midnight if there\u2019s an afterparty,\u201d says Ierfan. \u201cAnd since most weddings and events happen over weekends, we\u2019ve had to cut down on couple time and travel plans too.\u201d<\/p>

Even on weeknights, there\u2019s little downtime as post-work hours are often spent editing footage and coordinating upcoming bookings. Their bedroom, Ierfan jokes, \u201cresembles a storeroom more than a place to rest\u201d.<\/p>

Thankfully, they haven\u2019t had to navigate the hustle alone. \u201cWe live with my parents and are grateful that they\u2019ve been very encouraging \u2014 even when the house is strewn with gear, especially on hectic weekends,\u201d he says with a laugh.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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GROWING CLOSER, WORKING SMARTER<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Running a business as newlyweds has taught Ierfan and Aqilah more than just how to juggle logistics and timelines \u2014 it\u2019s also helped them grow as partners, learning to compromise and appreciating each other\u2019s strengths in the process.<\/p>

Aqilah handles marketing, client communications and planning, while Ierfan oversees set-up and transportation using their family car. \u201cWe\u2019ve learnt to communicate more and see things from each other\u2019s perspective,\u201d he shares. \u201cMy wife is better with the finer details, and I\u2019m more operations-minded. So usually, I\u2019m the one taking instructions from her and executing them!\u201d<\/p>

Their first gig in July 2023 was a nerve-wracking mix of excitement and self-doubt, he admits, as they were uncertain if people would actually use the guestbook. Fortunately, it went off without a hitch, which not only boosted their confidence in the idea but also helped shape their guiding principle. \u201cFor us, it\u2019s never just about securing the booking,\u201d Ierfan explains. \u201cWhat matters most is helping the couple collect as many meaningful messages as possible.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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To make that happen, they often suggest that someone be stationed at the guestbook table to gently nudge guests to participate \u2014 especially older guests, who might assume the phone is just part of the d\u00e9cor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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SIDE HUSTLE, BIG WINS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Beyond the joy of building something together, Teletales has had tangible rewards. The couple\u2019s side income helped fund their honeymoon in Istanbul and is now contributing to the renovation of their future BTO flat, slated for completion in 2026.<\/p>

As Teletales continues to expand, Ierfan is grateful for his friends who voluntarily put aside their weekend plans to help with event set-ups, enabling the couple to take on more bookings. \u201cThe aim is to continue scaling up in the wedding industry and to take Teletales as far as it can go,\u201d he shares.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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That sense of dedication and discipline, he says, stems in part from his National Service experience with the Singapore Police Force\u2019s Public Transport Security Command. \u201cAs a team leader on patrol, I had to step up during high-pressure situations, like making drug-related arrests. That experience really shaped me,\u201d he reflects. \u201cIt taught me to stay focused, multitask and lead under pressure \u2014 all skills I now use in running Teletales.\u201d<\/p>

Reflecting on their journey, Ierfan encourages others not to overthink starting a side hustle. \u201cOne thing I realised is that people often delay their plans because of fear or uncertainty,\u201d he says. \u201cBut at the end of the day, you just have to start \u2014 because you won\u2019t know how far you can go until you do. I certainly didn\u2019t!\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Like our stories? Subscribe to our\u00a0Frontline Digital newsletters<\/a>\u00a0now! Simply download the\u00a0HomeTeamNS Mobile App<\/a>\u00a0and update your communication preference to \u2018Receive Digital Frontline Magazine\u2019, through the App Settings.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

By launching Teletales, SGT2 (NS) Ierfan Bin Muhammad Raushan and his wife Aqilah Omar aren\u2019t just offering audio and video guestbooks for weddings \u2014 they\u2019re also building a stronger partnership and future together.<\/p>\n","protected":false},"author":14,"featured_media":46265,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[20,39],"tags":[386],"class_list":["post-46036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-close-up","category-featured"],"acf":[],"yoast_head":"\nGrowing as a couple through their side hustle - Frontline<\/title>\n<meta name=\"description\" content=\"By launching Teletales, SGT2 (NS) Ierfan Bin Muhammad Raushan and his wife Aqilah Omar 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